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Posted: Tue, June 10, 2008
Calls for new broadband code to go furtherIndustry regulator Ofcom has been criticised for not doing enough to ensure internet service providers (ISPs) stick to a new advertising code of practice.Despite 37 providers already signing up for the watchdog's voluntary broadband guidelines, editor of ISPreview.co.uk Mark Jackson questions how they can be pinned down to the suggestions without sanctions. As well as big ISPs, the code also has implications for smaller IT businesses in the country, with the stipulation customers will be provided with an accurate estimate of the maximum speed supported at the point of sale, and a guarantee all sales and promotion staff have a proper understanding of the products they are dealing with. But Mr Jackson argues: "It's not entirely clear what happens when a member ISP fails to keep up its end; a lack of teeth to the agreement threatens its effectiveness." He adds Ofcom's focus on measuring line speeds is not the best measure of performance, claiming "an independent throughput test would have provided a better real-world solution". The code of practice was introduced last week. 
© Adfero Ltd
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