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Posted: Fri, June 13, 2008
Leading firms deploying predictive analyticsBest-in-class businesses are taking multiple approaches to improving performance and becoming more predictive in the market, according to research from Aberdeen.Studying the various methods used, the analyst noted that many approaches include several areas of the business and that they help the top firms improve predictive analytic visibility by 36 per cent, compared to an industry average of just nine percent. Aberdeen found that companies are using customer management initiatives, in order to increase customer satisfaction and retention, and risk management schin the market for application architecture and middleware (AIM) grew to $14.1 billion (£7.2 billion) in 2007, a 12.9 percent increase over the 2006 revenue of $12.5 billion (£6.4 billion). According to Gartner, the market was driven primarily by strong growth in emerging market segments, including enterprise service buses (ESBs) and business process management suites (BPMS), as well as continued growth in more mature segments. The analyst added that AIM vendors are focusing on ESBs and BPMS because of the strong demand among enterprises for products that support service-orientated architecture and process-centric applications, as well as the increasing B2B integration requirements of global organisations. "The AIM segment in 2007 grew above the average growth rate of the overall enterprise software market demonstrating that this technology area had not seen any noticeable signs of slowdown," said Gartner research director Fabrizio Biscotti. Meanwhile, analyst Forrester has highlighted business intelligence as one of the fastest growing areas of the worldwide enterprise software market. It also suggested that organisations will spend over £3 billion on Web 2.0 technologies over the next five years. 
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