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Posted: Mon, December 1, 2003

Marketing


Marketing has many different definitions but is based on the concept that the customer is the most important person to the business.

Wales Tourist Board
There are many sources of information, advice and practical help for tourism businesses in Wales which are seeking to improve the effectiveness of their marketing, as well as a wide range of promotional opportunities. Information on the key priorities for effective marketing, together with details of marketing assistance and marketing initiatives.

About.com:Marketing
A good set of marketing links from About.com. Sites featuring large collections of articles/resources on marketing and related subjects.

Brand Republic
Leading marketing portal.

Chartered Institute of Marketing
Professional body for marketing practitioners worldwide. Details of CIM's activities as well as news & information. Their
Connected-in-Marketing site contains a wide range of information.

Marketing UK
Register for advice and information on any aspect of marketing.

Iconocast
Reports on trends in business, marketing & advertising.

brandchannel.com
Information & industry resources on branding.

FMCG Brands Directory
This is a directory of well-know UK consumer brands, for fast-moving consumer goods. A very easy searchable site to help you find out who owns which brand, with contact details for the company. Site users can join the Brand Managers Newsletter, an online letter which gives marketing advice and the latest brand news.

Internet Marketing
For more specialised internet marketing information check out our page of links.

E-mail marketing
Most of us spend far more time processing e-mail than we do surfing the web, and smart marketers are taking full advantage of that. Some good E-mail marketing articles and E-mail marketing case studies from Clickz. Or try the e-mail marketing section on the Workz site.



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